The Incentives Scheme

We’re calling for expressions of interest from all landowners – big or small – who may be interested in converting some of their land use.

A $40 million fund has been set up to ‘buy’ nitrogen off landowners who want to permanently lower their nitrogen discharge, with the aim of buying 100 tonnes of nitrogen by 2022. We’re calling it ‘The Incentives Scheme,’ and it’s an important part of our wider strategy to preserve Lake Rotorua.

So, if you’re a landowner in the Lake Rotorua catchment with nitrogen to sell, you can now apply for a share of the $40 million on offer.

How it works

The Incentives Scheme is an easy process - here’s how it works:

  • The scheme is a voluntary, private negotiation between landowner and a Bay of Plenty Regional Coucil negotiator 
  • Bay of Plenty Regional Council funds the farm consultants who will ascertain whether you’ve got nitrogen to sell (you can choose your own consultant from the list of approved consultants).
  • We complete the paperwork and provide it to you with written documentation. We also recommend you liaise with your lawyer.
  • Once you’re happy with the agreement, you sign, make any necessary land use changes and we put the money in your bank account.

Who can apply

Any landowner within the Rotorua catchment who has nitrogen to sell is eligible to apply - no block is too big or too small.

We’re ready and waiting to negotiate purchasing nitrogen, so if you have nitrogen to sell (or you’re not sure how you might be able to benefit), have a chat to your Bay of Plenty Regional Council Land Management Officer or phone Senior Projects Manager - Rotorua Catchments Rosemary Cross on 0800 884 880 or

For more information on The Incentives Scheme head to